Mail call torrent4/19/2023 ![]() HelloFresh personalise the messages to each person. That’s because it’s effective at drawing attention and being retained in memory. You’ll notice that interactivity is a common theme in some of these examples. Use origami on your mailing will make your post much more fun and interactive, especially if your product is aimed at households with children. Google maps printed on the envelope to show directions or relay information.Īnother incredibly creative example of humour in direct mail. The receiver of the gingerbread mailbox, is first delighted, and then curious as to why the foot is missing. Verizon cut holes in their mailer to demonstrate how you’d use their phone. ![]() This in an old one, but the technique is good. Would you pay attention if you saw this in the post? It’s also more likely to be shared within the household or on social media.ĭirect mail doesn’t have to be paper, you can send anything.Įven an emergency box. When people interact with your mail, they are more likely to remember your message and act on it longer. Make sure you give something of value in your message. When people receive letters, they are often important. Just make sure you can relate it to your messaging or brand. Even including a peak of a fake 1 dollar note inside an envelope always gets the reader’s attention. What gets people attention more than cold hard cash? This has been done many times with a lot of success. Try combining the exterior with the interior of the mailer. Make your marketing useful, one of the advantages of physical post is you have a much bigger range of things you can offer your audience to provide value beyond information. ![]() BMW does a fantastic job with their mailers and create a luxury experience. Send postcards on people’s birthdays or special occasions.Ĭreate direct mail as an experience. It’s not just the message which matters, the timing is important too. For the smart car the opposite was used, to show how small and nimble the car is for cities, being smaller can also help you stand out. Often marketers will use size to send oversized or large post. This example shows how being different and standing out will create a huge and lasting impression on whoever receives this. This Greenpeace glove demonstrates cleaning the waste with the iconic Greenpeace coloured glove. A metaphor for subscribing to their magazine. The economist balloons send through the post grow the brain when inflated. This borders on gorilla marketing, but what kind of materials could you be using, what ways can you use physical materials for people to engage with you in person? Use cut-outs to stand out and show off your brand Use jokes, puns, and try to come up with something original and clever like Neopost. Using humour is a great way to build your brand and have your message retained and shared on social media. This hilarious marketing postcard for dental implants combines natural human impulse and comedy gold to get the attention of the reader. There are many ways to invoke curiosity effectively. Skoda added a penny to their postcard which invokes curiosity and draws attention because of how unusually it is. This is funny but also effective in grabbing the attention of the reader people’s brains have been wired to associate these slips as being important. KitKat created a fake mail slip for forgotten post to emulate the royal mail missed delivery letter which is left in the letterbox when you miss deliveries. The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) to get the audience’s attention and keep them engaged. Here are 47 creative direct mail examples to inspire your next marketing campaign.įirstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail.
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